Software for Realtors

IDX

The SoftMLS IDX (Internet Data eXchange) feature offers a “smart frame” option for the “Public-view” search. All IDX listings are pulled directly from your MLS database. This allows Brokers/Agents to frame a Public-view search of all MLS listings while keeping the potential customer on the individuals’ website. Prospects will be able to search all MLS Listings, gather valuable information, and contact you for more information without leaving your website. Each IDX search is tailored according to the rules established by your MLS Board.

FEATURES:

  • All MLS Listings in a Framed Search Page
  • Listing Photos and Summary Information
  • Conforms to NAR and MLS IDX standards (with Broker Reciprocity)
  • IDX Disclaimer at the bottom of each page (only available in framed option)
  • Host receives all correspondence generated from inquiries

BENEFITS:

  • Customers search Boards IDX Listings framed by your contact information
  • Attract more prospects to your site by offering a greater number of listings
  • Effortless upkeep – all listings are pulled instantaneously from MLS database and updated in real-time
  • Added exposure of your listings on other participants’ websites
  • Increased time prospects spend on your website
  • All correspondence generated from IDX inquiry goes directly to the individual hosting the IDX site, along with the search criteria chosen
  • Increased Lead Generation

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DATA FEED

The secure transmission of bulk listing information, including images, from the MLS database to authorized members via an FTP site. This option allows Large Brokerage Firms to download raw MLS data to be reconfigured, customized and displayed on their Public Websites.

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Realtor with buyers

Much of the growth in sales was due to the Board's implementation of SoftMLS

Lisa L'Huillier, Past President
Jefferson-Lewis Board of REALTORS